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ACURA Brand History

 The Japanese  seem to have all the traits of engineering-passionate mythical phoenix birds descendants. After having risen from the ashes of the Hiroshima and Nagasaki Second World War nuclear bombings, the island dwellers leaped into a full-scale both intrinsic and outer reconstruction process that would later catapult them as a leading force on the international auto-market. 1986 was the year when Japanese engineers unleashed their newly formed Acura division of 4 wheeled katanas against the frail armies of western technology.


Soon after the attack was initiated, early models of Acura vehicles quickly took over vast US car market shares on the road to victory. The spark triggered a mass techno-religious conversion among car buyers who quickly turned to the new Eastern alternatives - who have accurately hit the niche American builders had failed to fill: the luxury market.

Acura was born as the rich child of the elder Honda father-brand and quickly became the driving force that would change customers' perception of Asian motorized artisanship. The package Acura delivered to the US after Honda had spent 10 ears of research consisted of only two models: the Legend and the Integra. The road-runner pair had enough success overseas to compel competing Asian brands into sending their own troops to the US. Thus, Toyota sent a wave of hostile novelty and improvements with their newly created luxurious Lexus brigade and Nissan joined the party by flaunting a new shiny infant-brand, the Infiniti.

Although Acura had already managed to integrate the legend of better Asian automobiles into US consumer minds through the V6-powered Legend sedan and the sleek, sharp Integra, it was yet to display all of its arsenal. As soon as the 90's came, four years after the brand had reached American territory, it delivered a crushing blow to luxurious-sports car competitors: the NSX. An acronym for  a science-fueled battle cry that translated as 'New Sports eXperimental', the NSX quickly became a cheaper and fun alternative to costly European counterparts such as the ones delivered by German and Italian manufacturers like BMW and road-cruising and racing supremacists Ferrari.

Not only did the NSX strike a weak spot, but it also garnered appreciation as being the first series car made entirely of aluminum. Despite its early success, Acura entered some mid 90's dark ages as a result of reported poor design choices and failure to rejuvenate the already existing line of models. By 1996, the Legend and Integra names were dropped and replaced with parsimonious alphanumeric tags as part of a new naming nomenclature that would drag the entire brand to a mild maelstrom of confusion. Subsequent model improvements and quasi-subtle Lexus design forgery plunged Acura into temporary platitude, despite its engine power upgrades to more than 200 hp on 1996's 3.5 RL - the reinvented Legend.

The knockdown effect would not last for long though, as the beginning of the 21st century brought Acura to a fresh start with the introduction of several redesigned models, such as the 1999 Acura 3.2 TL, engineered as a challenger against competition's wheeler-troopers, such as the Lexus ES, Infiniti l30 and the the BMW 3-series. Despite having failed to dominate its foes, the 3.2 earned much acclaim due to its consumer attractiveness that was the result of a balanced blend of luxury, sportiness and competitive pricing.

In a matter of years, Acura took on SUV territory with the MDX and continued to sustain the rise of its machines with new accomplishments and faster, better units at the exiting factory gates. In fact, Acura is currently leading a full-scale take-over, with the brand having reached Chinese markets only two years ago and plans for breaking into the former USSR compound by the end of 2008.

2018 Acura MDX 3.5L 2018 Acura MDX White -- WE TAKE TRADE INS! $20,260.80

$20,260.80 sold by
Tomball, TX - 9 days ago

1996 Acura Integra 1996 Acura Integra LS Silver coupe hatchback 5-speed manual original b18b1 $5,000.00

$5,000.00 sold by
Kenilworth, NJ - 12 days ago

1991 Acura NSX Base 2dr Coupe 1991 Acura NSX Base 2dr Coupe $79,800.00

$79,800.00 sold by
Lisle, IL - 25 days ago

2018 Acura TLX Tech Pkg 2018 Acura TLX Silver -- WE TAKE TRADE INS! $17,745.00

$17,745.00 sold by
Tomball, TX - 26 days ago

1992 Acura Integra GS 1992 acura integra dohc automatic new tires and brakes very clean $6,500.00

$6,500.00 sold by
Flushing, NY - a month ago

2000 Acura Integra GSR 2000 Acura Integra Black FWD Manual GSR $6,400.00

$6,400.00 sold by
Bethlehem, PA - a month ago

2001 Acura Integra TYPE-R 2001 Acura Integra Hatchback Black FWD Manual TYPE-R $28,950.00

$28,950.00 sold by
Arlington, WA - a month ago

1998 Acura Integra GSR 1998 Acura Integra Hatchback Red FWD Manual GSR $9,200.00

$9,200.00 sold by
Venice, FL - a month ago

2018 Acura TLX SH-AWD V6 w/Tech w/A-SPEC 2018 SH-AWD V6 w/Tech w/A-SPEC Used 3.5L V6 24V Automatic AWD $5,950.00

$5,950.00 sold by
Miami, FL - a month ago

1998 Acura Integra GSR 1998 Acura Integra Hatchback Red FWD Manual GSR $9,500.00

$9,500.00 sold by
Venice, FL - 2 months ago

2020 Acura RDX A-Spec Package 2020 Acura RDX White -- WE TAKE TRADE INS! $9,138.40

$9,138.40 sold by
Tomball, TX - 2 months ago

2013 Acura TSX 2.4 2013 Acura TSX Black -- WE TAKE TRADE INS! $5,345.60

$5,345.60 sold by
Tomball, TX - 2 months ago

2020 Acura MDX 3.5L 2020 Acura MDX Silver -- WE TAKE TRADE INS! $10,341.60

$10,341.60 sold by
Tomball, TX - 2 months ago

2020 Acura TLX 2.4L 2020 Acura TLX White -- WE TAKE TRADE INS! $8,559.60

$8,559.60 sold by
Tomball, TX - 2 months ago

2023 Acura TLX A-Spec Package 2023 Acura TLX Silver -- WE TAKE TRADE INS! $2,500.00

$2,500.00 sold by
Tomball, TX - 3 months ago

2022 Acura TLX A-SPEC Package 2022 Acura TLX Other -- WE TAKE TRADE INS! $2,500.00

$2,500.00 sold by
Tomball, TX - 3 months ago

2022 Acura TLX A-SPEC Package 2022 Acura TLX Other -- WE TAKE TRADE INS! $2,500.00

$2,500.00 sold by
Tomball, TX - 3 months ago

2023 Acura Integra A-SPEC TECH 2023 Acura Integra Hatchback Black FWD Automatic A-SPEC TECH $25,000.00

$25,000.00 sold by
Hollywood, FL - 3 months ago

1995 Acura Legend 1995 acura legend ls coupe 2-door 3.2l $6,500.00

$6,500.00 sold by
Fresh Meadows, NY - 4 months ago

1997 Acura Integra Type R 1997 Acura Integra, Frost White with 87590 Miles available now! $19,900.00

$19,900.00 sold by
Edmond, OK - 4 months ago

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