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JEEP Brand History

 

Everybody knows Jeep. From Kinshasa to the Andes and from Thimpu to Kamceatka, people are likely to recognize one when they see it. Not that, lets say, Mongolians living in yurts have seen one too many of Jeep commercials but because the brand has spread worldwide over the past six decades and that a large percentage of the Earth's 6 billion inhabitants have seen at least a couple of MASH episodes where Jeep vehicles are extensively shown.

Jeep is currently an automobile brand and trademark of the Chrysler Group. Its appearance was sparked by WWII demands, at times when the US army had contracted three car builders to design a rugged, reliable military vehicle. Among the car builders there was one small Pennsylvania based company by the name of American Bantam. who came up with a surprisingly simple and solid design. The car, called Bantam BRC was surprisingly well built except for a small glitch that was regarded by army officials as a major flaw: Bantam's engine failed to meet the army's torque requirements.

The car was rejected although it had been better built than the competitors' models. Its is widely believed that Wyllis-Overland,  a company comparable in size to Bantam, that had entered the race for  a US army contract had access to the latter's blueprints and technical data. After winning the contract, Wyllis went on to design what would later become today's jeep at their factory in Toledo, Ohio.

Although, it had already appointed the winner, the US army became concerned with Willys due to their impossibility of moving production to another plant if required and because of the company's rather small size that made them vulnerable to espionage and sabotage actions. Thus, the Army commissioned one of the runner-ups, Ford, to build jeeps as well.

It was at this point that the term jeep originated. Ford labeled its vehicles with the GPW initials which are still though to have stood for “general purpose”. However, jeeps were built with a specific purpose in mind and this particular name theory was dropped in favor of another one according to which the G stood for governmental vehicle, the P was a wheelbase indicator  while the W stood fro a Wyllis design signature. 

Bartam was forgotten and the Ford-Wyllis partnership proved most productive, the two having built  over 600,000 units during war time at an average cost of just above $300 per unit. the name Jeep stuck with the vehicle, sparking the genesis of a brand that would change proprietors often until last year.

The first civilian jeep or CJ was produced in 1941 by Wyliss after which the company changed proprietors often. Wyliss was absorbed by Kaiser in 1953 , becoming Kaiser-Jeep in the process. By 1970 the company had become unprofitable and had no other option than to sell its operations to American Motors in 1973.

The development of Jeep vehicles was resumed with funding from Renault who had also become interested in Jeep's activities. NY 1987, AMC had replaced the CJ with the newly designed and insanely popular up to this Wrangler model. After Renault had withdrawn due to auto-market changes, American Motors was bough out by Chrysler who later merged with Daimler Benz to create the Diamler Chrysler group who is presently responsible for manufacturing and marketing the Jeep.

Jeeps are widely known for their ruggedness and reliability on rough terrain and are most famed for their solid axles that allow for increased ground clearance by fitting larger tires. Older Jeeps have extensively served in Vietnam where their name was translated into “just enough essentials parts”. The vehicle's off-road abilities are still its major selling point and the brand itself has amassed an army of loyal fans.

Jeep Models

Showing 1-50 of 626 items.

2021 Jeep Gladiator Mojave 4X4 2021 Jeep Gladiator Orange -- WE TAKE TRADE INS! $29,871.10

$29,871.10 sold by
Tomball, TX - 4 days ago

2014 Jayco Melbourne with 2006 Jeep Tow Vehicle $77,500.00

$77,500.00 sold by
Bowie, TX - 10 days ago

2022 Jeep Wagoneer 4X4 3ROW GRAND SERIES III-EDITION(NEW WAS $109,995) 2022 Jeep Grand Wagoneer Series III 3-Row SUV 6.4L/V8/4X4/Pano/360-Camera/HUD/22 $59,995.00

$59,995.00 sold by
Redford, MI - 11 days ago

2014 Jeep Compass LOW MILES Sport 2014 Jeep Compass LOW MILES Sport 82000 Miles Red SUV 2.4L Automatic $540.00

$540.00 sold by
Palm Desert, CA - 13 days ago

2002 Jeep Liberty SPORT 2002 Jeep Liberty Sport 4x4 $2,425.00

$2,425.00 sold by
Whitsett, NC - 13 days ago

1995 Jeep Grand Cherokee jeep grand cherokee limited $2,900.00

$2,900.00 sold by
New Windsor, MD - 16 days ago

2015 Jeep Wrangler Unlimited Sahara Jeep Wrangler with 80314 Miles available now! $2,500.00

$2,500.00 sold by
South Plainfield, NJ - 16 days ago

2006 Jeep Wrangler SPORT 2006 WRANGLER SPORT MANUAL! CLEAN BODY, FRAME AND INTERIOR! $684.00

$684.00 sold by
Duluth, MN - 21 days ago

2020 Jeep Gladiator Rubicon 2020 Rubicon Used 3.6L V6 24V Automatic 4X4 Pickup Truck Premium $18,950.00

$18,950.00 sold by
Miami, FL - 21 days ago

2006 Jeep Wrangler Rubicon 2006 Jeep Wrangler Unlimited LJ *LOW MILES* $10,100.00

$10,100.00 sold by
Batesville, AR - 21 days ago

2024 Jeep Wrangler Sport S 4WD 4dr SUV Backup Camera Pkg 24S Apple Car EASY FINANCING! New 2024 Jeep Wrangler Sport S 4WD SUV KCDJR Stk # 240908 $1,025.00

$1,025.00 sold by
Kernersville, NC - 23 days ago

1943 Willys 1943 WWII Jeep Willys Ford, No Engine, No Title, Parts Only, Set-up for a 289 V8 $2,900.00

$2,900.00 sold by
Newport Beach, CA - 25 days ago

2004 Jeep Liberty 2004 jeep liberty good interior high mileage runs good. $400.00

$400.00 sold by
Portsmouth, OH - 25 days ago

2001 Jeep Cherokee 2001 Jeep Cherokee Sport XJ 4X4 $17,500.00

$17,500.00 sold by
Cypress, TX - 25 days ago

1985 Jeep CJ Laredo 1985 Jeep CJ-7 Laredo $500.00

$500.00 sold by
Ocala, FL - 25 days ago

2021 Jeep Grand Cherokee 4X4 LAREDO X-EDITION(ALTITUDE PACKAGE) 2021 Jeep Grand Cherokee Laredo X Altitude 3.6L/V6/4X4/Sunroof/Navi/Blis/Sensors $21,750.00

$21,750.00 sold by
Redford, MI - a month ago

1983 Jeep CJ CJ7 Renegade 1983 Jeep CJ7 Renegade $16,000.00

$16,000.00 sold by
Miami, FL - a month ago

2012 Jeep Compass LIMITED 2012 Jeep Compass Limited 4x4 4dr SUV $2,000.00

$2,000.00 sold by
Clarks Summit, PA - a month ago

2023 Jeep Compass Sport 2023 Jeep Compass, Redline Pearlcoat with 18 Miles available now! $1.00

$1.00 sold by
Sheridan, WY - a month ago

2021 Jeep Gladiator Sport EASY FINANCING! Used 2021 Jeep Gladiator Sport 4WD Pickup Truck KCDJR Stk # $122.50

$122.50 sold by
Kernersville, USA - a month ago

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