Chrysler   Chrysler

Explore all available Chrysler models.

Chrysler

CHRYSLER Brand History

 

In terms of genesis, Chrysler is almost synonymous with an unwanted premature detonation. Amidst the depression of 1921 and the great collapse of 1929, when most car producers were facing extinction due to drastic decrease in sales, lack of resources and investors, a small company would try to make its way to the auto shows and into the American citizens' garages. Despite the economic meltdown that drove investors away and locked-down companies faster than a second Ice Age, the US auto market was mainly divided among two powers: the ever expanding GM and Ford.

The sum of such horrific conditions would have normally drove away contenders, but Walter P. Chrysler thought otherwise. Determined to get an equally slice of the market share pizza for himself, he exhibited a handsome car at the 1924 New York Auto Show. The automobile was none other than the Chrysler 70, the model that would drag the Chrysler name to he Pantheon of American car builders.

However, Chrysler wasn't born as Chrysler (from the company's standpoint). Facing a rapid and possibly permanent dissolution, the two initial companies held by Walter P., Maxwell and Chambers, merged to form a new entity that would later rub shoulders with its competitors at the time. The 70 model had an instant success that allowed the newly formed corporation to expand freely, unabated by the competition's efforts and much wider rage of automobiles. 

The Chambers name was dropped, whist Maxwell was re-branded as a Plymouth. By 1931, the Plymouth brand had already become a fierce competitor in the small car segment and was insistently knocking on Ford stronghold's door, yelling to make room or evict the place. Although Ford was basically partying due to the high sales registered by their model A, the more advanced Plymouth did far better. Sporting hydraulic brakes, more flowing body lines and  a “floating power”engine, the Plymouth cast an awfully large cloud of doubt over Ford's headquarters.

The improvements brought by the Plymouth became so popular that other producers started using them as well. Citroen would later use Chrysler's patented “floating engine” technology that had the great advantage of reducing engine vibrations through the use of three rubber mounts that separated the engine from having direct contact with the chassis.

Chrysler did so good the following years that by the end of the 30's it had already surpassed Ford and moved to a comfortable second position. Almost unknowingly, Chrysler became a titan. The time to wrestle the no. 1 car manufacturer was near and Chrysler carefully readied its match.

However, what was designed as a model of crushing beauty was not well received by the American public. The 1934 Airflow model, a gorgeous curvy sparkling beauty failed to make an impact and consequently sales dropped faster than CBS dropped “The Will”.

Funnily enough, the public was not touched by a car that was way ahead of its time, at least as far as the bodywork was concerned. However, poor sales were efficiently countered once Chrysler released the Imperial model. Large, powerful and luxurious, it was an instant hit and catered for the need of a stand-out motorized social status statement, as well as a reliable day to day ride.

As soon as World War II was over Chrysler had entered a sales numbness, focusing more on research and engineering improvements rather than holding the company's position as a top car industry leader. The post WW II days brought along some significant changes in auto design and shape, with a legendary tail fin craze initiated by Ford and GM.

In response to the existing trends, Chrysler's automobiles became longer and wider and sacrificed performance and reliability for looks. This happened because of a shift in the consumers' perspective who came to prefer style and exterior features over practicality and quality. The by know well established Chrysler products were removed to make way for a new range of flashy cars that failed to climb to the height of the precedent line-up. In doing so, Chrysler was pushed back to the third place once more.

By the beginning of the 60's, Chrysler made a comeback with the introduction of the spectacularly enduring, fast and well balanced 300-F. Though some drivers complained about the vehicle's great size, its performance was hard if not impossible to contest. The machine could develop 400 hp and its acceleration was phenomenal. 

Once the modern times arrived, Chrysler proved its versatility and changed once with the automotive industry, delivering quality vehicles for an ever increasing mass of enthusiasts. Models such as the Sebring, 300M, 300C and PT Cruiser, a vehicle conceived as a blend of modern technology and retro style elements, managed to keep Chrysler among the top choices within US borders. Unlike other American car brands, such as Cadillac, Buick or Lincoln, Chrysler has received a great deal of attention overseas as well. During the 90's, the company merged with Daimler-Benz AG and formed Daimler Chrysler, which is currently a world leader in transportation.

 

1987 Chrysler Conquest 1987 Chrysler Conquest Hatchback Grey RWD Manual $13,500.00

$13,500.00 sold by
Sneads Ferry, NC - 13 hours ago

2021 Chrysler Pacifica Hybrid Touring L 2021 Chrysler Pacifica Hybrid Gray -- WE TAKE TRADE INS! $9,760.00

$9,760.00 sold by
Tomball, TX - 3 months ago

2017 Chrysler Pacifica Touring 2017 Chrysler Pacifica White -- WE TAKE TRADE INS! $7,149.20

$7,149.20 sold by
Tomball, TX - 3 months ago

2022 Chrysler Pacifica Hybrid Limited 2022 Chrysler Pacifica Hybrid Black -- WE TAKE TRADE INS! $2,500.00

$2,500.00 sold by
Tomball, TX - 3 months ago

2023 Chrysler Pacifica Hybrid Touring L 2023 Chrysler Pacifica Hybrid White -- WE TAKE TRADE INS! $2,500.00

$2,500.00 sold by
Tomball, TX - 3 months ago

1955 Chrysler New Yorker 1955 CHRYSLER NEW YORKER DELUX TOWN AND COUNTRY STATIONWAGON $30,000.00

$30,000.00 sold by
Cairo, OH - 4 months ago

1961 Chrysler Imperial 1961 Chrysler Imperial Crown 4 Door Hardtop Restoration Project $5,000.00

$5,000.00 sold by
Arlington Heights, IL - 4 months ago

2012 Chrysler 300 Series SRT-8 HEMI 6,4 V8 2012 Chrysler 300 SRT-8 PROJECT CAR RUNS AND DRIVES 6.4 HEMI V8 DONOR $7,600.00

$7,600.00 sold by
Clewiston, FL - 4 months ago

1978 Chrysler Newport 1978 Chrysler Newport Sedan Red RWD Automatic $1,000.00

$1,000.00 sold by
New Smyrna Beach, FL - 4 months ago

2016 Chrysler Town & Country Touring (OSA) 2016 Chrysler Town and Country 6 Cylinder 3.6 L Automatic NO RESERVE $295.00

$295.00 sold by
Orange, CA - 4 months ago

2008 Chrysler 300 Series SRT-8 2008 Chrysler 300 SRT-8 $5,600.00

$5,600.00 sold by
South Park, PA - 6 months ago

1964 Chrysler New Yorker 1964 Chrysler New Yorker Town & Country station wagon 413 auto A/C six passenger $39,000.00

$39,000.00 sold by
- 6 months ago

1977 Cruise Air Georgie Boy Motorhome 29' (Chrysler Engine)- T1306194 $2,525.00

$2,525.00 sold by
New London, WI - 6 months ago

1970 Chrysler 300 1970 Chrysler 300 Hurst Edition 440 TNT Automatic Original Paint $27,775.00

$27,775.00 sold by
Nicolaus, CA - 6 months ago

Chrysler Crossfire Laser Etched Mirrored Finish Stainless Steel Frame $32.95

$32.95
-

Chrysler Logo Laser Etched Stainless Steel Cut-Out Frame - Black $33.95

$33.95
-

Chrysler Sunburst Orange All-In-1 Scratch Fix Pen - PV6 (2006-2011) $16.49

$16.49
-

Chrysler & Mitsubishi Stone White All-In-1 Scratch Fix Pen - PW1 (1996-2013) $16.49

$16.49
-

Chrysler - Dodge - Jeep - Mitsubishi Stone White Auto Spray Paint-PW1 (1996-2013) $10.95

$10.95
-

Chrysler - Dodge - Jeep Sapphire Blue Pearl Auto Spray Paint - PBW YBW (2001-2010) $10.95

$10.95
-

Reviews


Question & Answer

In this section, you can ask a question and receive detailed responses from the company or other users.

Make
KENWORTH
Model
W9 Series
Year
2014
Make
UTILITY TRAILER MANU
Model
Utility Trailer Manu
Year
2013
Make
FREIGHTLINER
Model
Cascadia
Year
2018
Make
PETERBILT
Model
386
Year
2008
1XPHD49X08D769101
Make
RAM
Model
3500
Year
2014
3C63RRGL9EG285704
Make
FREIGHTLINER
Model
Cascadia
Year
2015
3AKJGLD57FSGE3018