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Land Rover

LAND ROVER Brand History

 

Finding yourself stranded in the middle of nowhere because you thought you knew were you were going is bad but it's even worse when the cause of your distress is the very car you drive. Engine or suspension failure are not an option when going off-roading and Land Rover builders are well aware of this.

That's why when the vehicle's creators, the Wilks brothers, designed the first Land Rover in 1948, they made it stout like an ox. The world-renowned vehicle was not the product of a lengthy car-builder's pregnancy with new ideas but rather an answer to a why-not question type. Maurice Wilks, who was the chief designer at Rover and proud owner of a jeep, began thinking of building his own vehicle when he realized that the one he had would eventually break down.

Jeeps had already proven their utility during WWII and civil versions of the military vehicles were on the verge of entering mass production. These were great times for the British to outdo the Americans with the launch of the Land Rover. Luckily, Wilks proved to Rover-factory heads that his design would be a commercial success as well as a reliable multi purpose vehicle that could easily challenge Jeep's supremacy.

The first Land Rover was revealed at the Amsterdam Auto Show on April 30, 1948 where it caught the eye of many. Far mode orders than the maximum that could be handled poured in, making a celebrity out of the freshly-launched vehicle. Built on a Jeep chassis, the Land Rover's main selling points were its rugged, light weight construction and ability of effortlessly covering rough terrain.

Great Britain was still a colonial Empire at the time and took full advantage of its position at the time to spread the Land Rover throughout its provinces. Before befriending expeditions leaders and off-road enthusiasts, the Land Rover became popular with farmers all across Great Britain. For farmers to embrace the idea of switching from horse to Diesel-powered vehicles, the Land Rover had to make proof of its capabilities which it sure did. Soon after, it became the car of choice among gentlemen and land lords.

Soon after, the Land Rover became the main vehicle to be used in expeditions and gained a reputation unbridled up to this day for its reliability in extreme conditions. In fact, the Land Rover became so popular and was the means of transport to reach many remote areas around the world that it is claimed to be the first vehicle to have been seen by 1/3 of Earth's population. 

Later models sported a sturdy 4WD system that immediately allowed Land Rover to breach new markets. By the 1970's, Land Rover experienced a sudden set back with farmers turning to similar vehicles of Japanese make that could do a Rover's job at increased affordability. The Asian car manufacturers had already made a reputation for their reliable vehicles and were close to conquering US markets, stage that Land Rovers were still far from. The situation was partially solved with the introduction of an improved Defender model that managed to regain some of its popularity.

After   a few ownership changes, Land Rover becomes property of BMW under which several new models are released as well as some minor and major upgrades are performed on older cars. The Disco and Freelander are the first two models released under BMW patronage that make a significant impact on the SUV and MPV market. Rugged construction is softened over  quality styling.

The 2000's found Land Rover and Jaguar on their way to Ford following a transaction with the American producer. As of this point, Land Rover becomes the target of unfavorable consumer reports due to lesser quality and reliability. However, the rightfully thrown press-mud is wiped clean of Land Rover's windshield as its cars go through a serious quality management process. Despite its comeback, the company is once again passed to a new owner as of this year having become with Jaguar part  of the Indian Group Tata Motors.

1980 Land Rover Defender 110 1980 Land Rover Defender Wagon White 4WD Manual 110 $7,000.00

$7,000.00 sold by
Atlanta, GA - 14 days ago

2006 Land Rover LR3 2006 LAND ROVER LR3 4 Door SUV AWD CLEAN CAR FAX & TITLE PERFECT PAINT - PROJECT $3,500.00

$3,500.00 sold by
Greenwich, CT - 21 days ago

2003 Land Rover Discovery 2003 Land Rover Discovery II SE $4,450.00

$4,450.00 sold by
Franklin Lakes, NJ - a month ago

2016 Land Rover Range Rover 2016 Range Rover HSE Td6, Santorini Black with black matte wrap, Rebuilt title $5,301.00

$5,301.00 sold by
Newport, KY - a month ago

1970 Land Rover 88 1970 Land Rover 88 SUV Green 4WD Manual $3,050.00

$3,050.00 sold by
Houston, TX - a month ago

1991 Land Rover Range Rover 1991 Land Rover Range Rover County, Clearwater Blue, 4WD Automatic $7,250.00

$7,250.00 sold by
Norcross, GA - a month ago

2010 Land Rover LR4 LAND ROVER LR4 $3,500.00

$3,500.00 sold by
Minneapolis, MN - a month ago

1963 Land Rover Series II Gray 1963 Land Rover Series II 2.25 Lit I4 4-speed/ 4-wheel Drive Manual Availa $8,100.00

$8,100.00 sold by
Lake Worth, FL - a month ago

2005 Land Rover LR3 2005 Land Rover LR3 V6 SE Only 123K - No reserve $3,385.00

$3,385.00 sold by
Chagrin Falls, OH - a month ago

1998 Land Rover Defender County 1998 Land Rover Defender 110 County 300TDI $23,499.00

$23,499.00 sold by
Huntland, TN - a month ago

1997 Land Rover Defender 1997 Land Rover Defender 110 County 300TDI $25,999.00

$25,999.00 sold by
Huntland, TN - a month ago

1993 Land Rover Defender 1993 land rover defender 110 $30,100.00

$30,100.00 sold by
San Diego, CA - a month ago

2016 Land Rover LR4 HSE 2016 Land Rover LR4 White AWD Automatic HSE $5,500.00

$5,500.00 sold by
Eads, TN - a month ago

2017 Land Rover Range Rover SE Premium 2017 Land Rover Range Rover Evoque White -- WE TAKE TRADE INS! $15,516.00

$15,516.00 sold by
Tomball, TX - a month ago

2003 Land Rover Discovery 2003 Land Rover Discovery II SE $3,800.00

$3,800.00 sold by
Franklin Lakes, NJ - 2 months ago

2021 Jeep Wrangler RUBICON Lifted Ford,Hyundai,Land Rover, Toyota, Subaru,Chevrolet ,Lexus, Nissan, Off Road Sport $37,900.00

$37,900.00 sold by
Hialeah, FL - 2 months ago

1998 Land Rover Defender 1998 Land Rover Defender 90 Wolf $34,500.00

$34,500.00 sold by
Oxford, MI - 2 months ago

2016 Land Rover LR4 Supercharged 4x4 LR4 Meridian Audio 3 Moonroofs Land Rover LR4 2016 Supercharged 4x4 Meridian Audio 3 Moonroofs $1,000.00

$1,000.00 sold by
American Fork, UT - 2 months ago

1996 Land Rover Defender 1996 Land Rover Defender 90 $28,500.00

$28,500.00 sold by
Oxford, MI - 2 months ago

1994 Land Rover Defender 1994 Land Rover Defender 90 NAS 5-Speed $15,100.00

$15,100.00 sold by
Mansfield, OH - 2 months ago

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