Volkswagen

VOLKSWAGEN Brand History

The history of the “People's Car”, Volkswagen, begins on May 28th 1937 when the “Geselschaft zur Vorbereitung des Deutschen Volkswagen mbH” company is created. A year later it is renamed into “Volkswagenwerk GmbH” has it's headquarters established in Wolfsburg, a city especially created for the workers on the Volkswagen plant that are going to mass produce Hitler's dream car for the average German, designed by Ferdinand Porsche.

But Hitler's plans weren't going to materialize because WWII started and the plant switched production to armaments and the vehicles under the VW logo went to the army of the Third Reich. After the war, the plant at Wolfsburg went under Allied control, British to be specific, and under the supervision of Major Ivan Hirst, Volkswagen began the mass production of the Type 1, or the Beetle as it would come to be known throughout the world.

Initial sales abroad were disastrous, but through clever advertising, the Beetle gained popularity with the young crowd and from 1945 to 1955 numbers reached the 1 million mark. Meanwhile, sometime at the end of the 40s, Volkswagen also introduced the Type 2, a people carrier, known as the “VW Bully”.

Even through the 60s and 70s, the Beetle manages to stay on top of sales, despite the fact that it was becoming obsolete. Reliability, easy maintenance and reduced fuel consumption made the car remain a consumer favorite. On February 17th 1972, Volkswagen celebrated selling over 15 million units of the Beetle sold, thus surpassing the Ford Model T as the most popular car in the world, a title which it still holds to this day.

Despite the success it had with the Beetle, by the beginning of the 70s, Volkswagen AG was in dire need of new models to replace the aging Beetle. The help came from Audi/Auto Union, which WV had bought back in the sixties. They brought with them the knowledge for front-wheel drive vehicles and water-cooled engines.

In 1974, the first Golf rolls out of the factory's door and becomes and instant hit. Marketed as the Rabbit in the United States and Canada, it was responsible for putting Volkswagen back on the map. That same year, a more sporty model, the Scirocco makes it's way onto the Volkswagen line up. For the smaller car market, the German car maker came up with the Polo in 1976, which was quite popular throughout Western Europe.

The next decade saw Volkswagen trying to improve their products with new generations of all the older models and expanding their influence by taking over Spanish manufacturer Seat and the Czech-based Skoda Auto.

As the 90s rolled in, VW-owned Audi became a direct competitor for BMW and Mercedes-Benz with products designed for a more pretentious market. This left a void in the general market which Volkswagen now tried to fill. The third generation vehicles now came with better quality and standards. Gradually, new luxury models were introduced, like the Touareg, a premium off-road vehicle.

In the last decade, Volkswagen has been busy trying to set records when it comes to CO2 emissions and fuel-efficient technologies. This applies to their normal engines, running on gas and diesel, but they are also developing hybrids.